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Yes! We’re open!

Finally we’re back after a six months break.This is the follow-up of Houtlust, the first social advertising and non-profit campaigns blog. A new name, Osocio, many more features and better technique....

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Katy Perry gets naked for democracy

How’s that for a clickbait headline? In this Funny or Die video, part of their Everyone Votes campaign for Rock The Vote, the bubbly pop singer encourages young American voters to go to the polls on...

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What happens if Santa gets dementia?

This poignant TV ad from Alzheimer’s Research UK asks what would happen if Santa Claus, like many older people, got Alzheimer’s disease. And promises that thanks to research, there can be a happy...

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Art from the ashes

On 23rd May 2014, a fire devastated much of Glasgow’s School of Art. It was bad news for the students who were preparing their degree shows. But even worse, the school is an architectural and interior...

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Mexican penis seat spreads awareness of harassment on the metro

Adweek today featured a truly disturbing ambient marketing PSA on sexual harassment, which has gained infamy on English-language social media as the “penis seat.” This moulded. anatomically-correct...

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A terrorist faces his victims in this Kuwaiti PSA for #Ramadan

“Where’s the Muslim outrage” about acts of terror, you sometimes hear westerners parrot. Well, what if the proper reaction wasn’t outrage, but love? This ad, funded by mobile company Zain, is pretty...

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Bringing bombing home

This powerful online petition from Save the Children will make you think again about what’s happening ‘there’ in Syria, Yemen and other places where children are being bombed daily. Great digital work...

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PETA makes a morphy case for animal personhood

This video, just posted by PETA, is narrated by RZA from American hip hop group Wu-Tang Clan. RZA is known as an outspoken vegan, so the message comes through with feeling. The facial morphing is a...

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